Salmon pink suits, artificial turf, fun masks and party outfits - the colourful characters in Southside and Chinatown are determined not to let the Covid-19 crisis get the better of them.
On Super Saturday after lockdown, the one in four businesses which felt ready to return after 12 weeks away were supported by 5,000 revellers all looking for nothing better than simply a nice day out.
And bosses reckon that the quarter's barbers and hairdressers were so busy they trimmed 1,500 barnets.
Those customers will always remember where they were when they were Shorn on the Fourth of July...
Like its sister Wetherspoon pubs in the city centre The Briar Rose and The Square Peg and The Soloman Cutler and Figure of Eight on Broad Street which had an equally well behaved Saturday night, The JD Wetherspoon pub The Dragon Inn on Hurst Street threw open its doors at 8am and soon the quarter was beginning to gently buzz with activity again.
The giant elephant in the Southside room is the fact that the Birmingham Hippodrome will remain closed until at least November and, with 62 redundancies threatened the impact might be felt for months if not years after that.
Many local businesses rely on the thousands of people the Hipp brings in to the area every week.
But those which did reopen on Saturday were glad they did.
“I was deeply encouraged by the level of trade received given the strict, but necessary social distancing requirements.” Lawrence Barton
Lawrence Barton, owner of a string of bars and nightclubs in Central Birmingham, including The Loft and The Village Inn, said: "Despite the tough trading conditions hospitality venues like mine are having to face as a result of coronavirus, I was deeply encouraged by the level of trade received given the strict, but necessary social distancing requirements.
“In spite of restrictions on customer numbers, volume of music, social distancing and a a strict no bar service, one of our venues had takings that were in line with those of an average Saturday pre-lockdown.
"Meanwhile, despite takings at The Village Inn being down on pre-lockdown levels, these were in line with our forecasts.
“Reports in the media and elsewhere of widespread flouting of public health rules and requirements were not reflected here in Birmingham.
